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Promote domestic tourism, targeting Zimbabweans in the country and those in the diaspora.

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The Zimbabwe Tourism Authority (ZTA) and the Zimbabwe Parks and Wildlife Management Authority have embarked on intensive domestic tourism awareness programmes.

Bulawayo24 News

    

March 17, 2019

The Zimbabwe Tourism Authority (ZTA) and the Zimbabwe Parks and Wildlife Management Authority have embarked on intensive domestic tourism awareness programmes which have seen an increase in domestic tourism in Zimbabwe. Overall, the national average hotel occupancies rose by 5% to 53% from 48% recorded in 2017. A large fraction of this utilisation 82% is made up of locals mainly on workshops and conferences.Victoria Falls remains the only region with a low proportion of domestic clientele 25% otherwise all regions registered over 60% percent of their cliental from locals. 

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